What is the Enterprise Approach to sales?
In most organisations it isn't just the sales team that communicates with clients; senior management, finance, marketing and project management will also all have significant contact. In fact, every employee of an organisation will potentially come into contact with clients and prospects once in a while. What they say and how they act will impact future sales. It could be said that everybody is a sales person.
The Enterprise Approach is an innovation in sales methodology that ensures that all of these points of contact are opportunities not liabilities.